Where to buy
Carried by Amazon in every market, Barnes & Noble, Walmart, Waterstones, Booktopia, Kinokuniya, Flipkart, Google Books, Apple Books and Kobo. Printed on demand close to wherever it is ordered.
Listed with the worldwide trade network, so any bookstore or library can order it. Ask for it by ISBN: 978-1957456621 (paperback) or 978-1957456638 (hardcover).
What is inside
Can building a business also become a journey of discovering who you truly are?
Entrepreneurship is often associated with financial success, innovation, and business growth. Yet behind every entrepreneurial venture lies a personal journey shaped by ambition, uncertainty, difficult decisions, and the search for purpose.
In Pursuit of an Identity, Raj Gopal explores how entrepreneurship can become a pathway to self-discovery, helping individuals understand their strengths, confront their fears, and build businesses that reflect their personal values.
Drawing on over three decades of experience in the ICT industry and his journey as Founder and CEO of Fidrox Technologies, Raj combines personal experiences, practical strategies, and business insights to guide readers through the challenges of entrepreneurship.
The book begins by examining the fears and self-doubt that often prevent individuals from pursuing their entrepreneurial ambitions. It then explores the importance of developing a clear vision, cultivating discipline and resilience, and aligning personal aspirations with business objectives.
Readers will discover how to identify their unique value proposition, develop a focused market strategy, recognise opportunities, and create solutions that address genuine customer needs.
Through real-world business examples, reflective exercises, and actionable frameworks, the book demonstrates how careful planning, customer understanding, effective leadership, and consistent value delivery contribute to sustainable business growth.
Beyond business strategy, it encourages readers to examine how their entrepreneurial decisions shape their identity, relationships, and sense of fulfilment.
Who is this book for?
Pursuit of an Identity is written for aspiring entrepreneurs considering their first venture, startup founders navigating uncertainty, and working professionals exploring the transition from employment to entrepreneurship.
It is also relevant to business owners seeking greater clarity, professionals interested in personal development, and individuals looking to align their careers with their values and ambitions.
The book offers a practical and reflective approach to entrepreneurship, helping readers build businesses while developing a clearer understanding of who they are and what they want to achieve.
Excerpt
From “Ch.1. BREAKING THE CHAINS OF FEAR”
Imagine standing at the edge of a cliff, your heart pounding, your palms sweaty. Below you is the unknown, a leap into entrepreneurship that feels as daunting as this physical abyss. Now, imagine taking that leap and discovering you have wings. This chapter is about finding those wings, breaking the chains of fear that hold you back, and soaring into the realm of entrepreneurship.
Fear, the single most significant barrier to entrepreneurship, can be transformed. It’s not the lack of resources, connections, or time that holds most people back, but their fears. In this chapter, we will explore the nature of these fears, their potency, and how understanding and overcoming them can be a catalyst for transformation, not just for your business but also for your personal growth.
And I don’t say this lightly. It comes from a place of experience and sight that even I have had to harbor over years and years. I was also in your shoes once, 25 years ago, standing on the precipice of starting my own venture. But I took that leap, faced my fears, and discovered my wings. This chapter is about finding your wings, breaking the chains of fear that hold you back, and soaring into entrepreneurship.
Fear is an inevitable phenomenon for entrepreneurs, but it can be either a deterrent or a motivator. It can influence motivation, decision-making, and behavior in both positive and negative ways. Fear can push entrepreneurs to work harder but can also contribute to increased stress and worse health outcomes.
But what exactly is fear?
Entrepreneurs often grapple with fear at some point in their journey. It’s like this invisible force that lurks in the background, making us hesitant to take risks or chase after our dreams. Sometimes, it’s the very thing that stops us from diving into entrepreneurship altogether. But here’s the twist: fear can also be the kick in the pants that propels entrepreneurs toward greatness.
Fear is a natural reaction to the risky and the unknown. In the business realm, it comes in many forms - fear of failure, rejection, the unknown, or even success itself. It can paralyze us, but it can also light a fire under us. Fear keeps us sharp, pushing us to work harder and smarter. For some, a healthy fear of failure keeps them on their toes, always striving to do better.
In fact, fear can sometimes be the secret sauce that turns a good entrepreneur into a great one. So, let’s not shy away from fear; let’s harness it as a powerful motivator on our journey to greatness.
Trailer
About the author
Founder and CEO, Fidrox Technologies · Bangalore, India
“I was uncertain about writing my first book, but Stardom Books followed up consistently and guided the conversations. Their approach made my publishing experience truly pleasant.”
Raj Gopal, Founder and CEO of Fidrox Technologies, brings 30+ years of ICT experience. An entrepreneur and mentor, he helps people pursue personal and professional goals through practical strategies and industry insight.
Published by Stardom Books — written from the author’s own words, in the author’s name. Browse the catalogue
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