The record

Srini Rajam co-founded Ittiam Systems in 2001, a technology company whose digital media solutions are at the heart of millions of lifestyle products worldwide.

Earlier, as Managing Director of Texas Instruments India, he helped establish its India operations as one of TI’s most valuable R&D centers. His career reflects a strong legacy of technology leadership, innovation, and building high-performing organizations.

Srini wrote to share the lessons, experiences, and insights gained from decades of leading technology businesses and R&D organizations. His work aims to help leaders, entrepreneurs, and professionals understand the principles of innovation, leadership, execution, and building enduring organizations in a rapidly changing world.

“Stardom has been an ideal partner in my author journey, with a highly process-oriented approach and the expertise to take an author seamlessly from an idea to a finished book”

Srini Rajam · From Testimonial

Published work

Stardom Books, LLC · 2023

Steering The Ship To The Shore

Guide for Founders Navigating Startup Waters

Steering the ship to the shore explores the challenging journey of entrepreneurship and the realities of the start-up lifecycle. It highlights why many start-ups fail and emphasizes the importance of keeping a clear focus on successful closure. Drawing from deep insights and practical wisdom, it guides entrepreneurs and leaders to navigate uncertainty, make informed decisions, and steer their ventures toward their desired destination.

Paperback · Hardcover · eBook

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In their own words

On being published.

“Stardom has been an exceptional partner throughout my author journey. Its structured processes and expertise make the journey seamless, turning an initial idea into a polished, finished book with confidence.”
**Srini Rajam**Founder- Ittiam Systems EX MD - Texas Instruments · Steering The Ship To The Shore

A short conversation, recorded after the book was in their hands: why they wrote it, how the process went, and what has changed since.

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Srini was published from a first conversation. Yours can begin the same way.

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Srini Rajam

Steering The Ship To The Shore

On being published.

Leaders published by the same house.

Srini was published from a first conversation. Yours can begin the same way.